The Radio Advertising Bureau (RAB) will present four revenue and professional development-oriented sales and marketing sessions at the 2018 NAB Show, scheduled for April 7-12 in Las Vegas.
The four sessions, led by the RAB Professional Development team, feature an array of radio and digital executives who will share their perspectives on increasing revenue with digital monetization strategies and alternative revenue concepts in today’s vast media landscape.
“With the growth of radio’s multi-platform offerings, the skills set for today’s seller and manager require both a sharp sales acumen and a truly integrated media approach,” noted RAB President/CEO Erica Farber. “These upcoming sessions will instill strategies and concepts for today’s and tomorrow’s radio professional.”
The sessions are a part of the Business of Broadcast Conference, at the Las Vegas Convention Center North Hall.
The RAB’s sessions are as follows:
Monday, April 9, 2018
10:30 a.m. – 12:00 p.m. (N260)
Focus: Hear from the thought-leaders and take home essential strategies on recruiting tactics, creating effective ads, promotions and marketing ideas, digital monetization strategies and alternative revenue concepts.
3:20 p.m. – 4:40 p.m. (N260)
Small and Medium Market Radio and TV “Engage” Session
Focus: Radio and TV small and medium market experts share case studies and their successful revenue- generating ideas and strategies. Learn from one another and then bring it back to your market.
Tuesday, April 10
10:40 a.m. – 12:00 p.m. (N258)
Radio: From The Streets and The C-Suite
In this two-part session, RAB President and CEO Erica Farber engages with broadcast company leaders and top-performing broadcast salespeople. Learn how the spirit and commitment at the top guides the passion and performance on the streets. Skilled leadership and outstanding execution are the essential ingredients for success.
Wednesday, April 11
9:00 a.m. – 10:20 a.m. (N258)
The New Breed of Radio Salespeople
Be known for what you know instead of what for you sell. By understanding the fundamentals and patterns of best sales techniques, sellers experience less stress and frustration and find greater reward and fulfillment. The strategy combines on-air, online, on site and on-demand advertising opportunities that maximize advertiser results and station revenues. Gain proven strategies for selling new business and upselling current advertisers that make you the go-to rep in your market for advertising insights.
For more information about the NAB Show and Business of Broadcast Conference, click here.