The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year’s NAB Show to be held in Las Vegas April 5-10, 2014. The sessions, led by the RAB Professional Development team, feature an array of radio sales, marketing and creative executives who will share their expertise on increasing radio revenue in today’s vast media landscape.
“The RAB is in the business of helping sellers on the street close deals and help drive revenue for the radio industry. These sessions will drive home key lessons and tools of the trade.” noted Erica Farber, President and CEO, Radio Advertising Bureau. “NAB Show attendees will find these sessions invaluable to their future success in the broadcast business.”
The sessions:
Monday April 7, 2014, 12:00 – 1:30 PM
Lunch and Learn – A Discussion on Radio’s Four Significant Issues
Radio Perception. Radio is a dynamic, efficient, and effective advertising medium, yet too often advertisers and agencies miss out on radio’s full potential because of their perception. Learn the compelling story you can present to marketers. Presenter: Erica Farber, President & CEO, RAB
Digital Revenue. Digital’s growth for radio is a bright spot. Continuing this growth requires technical systems, compelling content and ideas to drive revenue. Discover the next steps for your stations. Presenter: Deborah Esayian, Co-President, Marketron Interactive
HD Radio. HD Radio is now heard on more than 2,500 stations. Success stories from stations generating revenue from HD are growing. Learn how stations make money from their digital signals and what radio must do to take full advantage of the conversion to digital. Presenter: Drew Horowitz, EVP and COO, Hubbard Radio
Revenue trends. Advertising revenue trends and projections help you prepare for the future. BIA/Kelsey shares the research that gives you the information to make critical decisions. Tom Buono, CEO, BIA/Kelsey
Monday April 7, 2014, 2:00 – 3:00 PM
Concentrating on Core Radio Revenues
Selling radio’s core product of on-air spots is front and center in this panel discussion. You’ll get new ideas and tips to take back to your sales staff to sell traditional media. Sure, sell digital and integrated media, but don’t let these new attractions allow your salespeople to take their eye off of your primary revenue opportunities.
Moderator: Susan Larkin, VP/General Manager, Cox Media Group. Panelists: Shawneen Thompson, VP/General Manager, Radio One; Heather Monahan, EVP/Sales, Beasley Broadcast Group
Monday, April 7, 2014, 3:15 – 4:00 PM
Radio’s Best Ad Categories for Your Sales Staff to Target
What do the automotive, healthcare and political industries have in common? They are all important advertising categories for radio. Each has a huge ad budget and each is going through change. You’ll learn which categories have the greatest opportunities and how to get more of their ad spend. This fast-paced session will drill into the categories to prepare you to attack the revenue potential.
Moderator: Chuck DuCoty, Chief Operating Officer, NRG Media. Panelists: To be announced.
Monday, April 7, 2014 4:15 – 5:00 PM
Creative Radio Commercial Production and Imaging
You earn better results for advertisers and improve the image of your stations with strong creative. Radio commercials produced successfully create a desire for the advertiser’s product and are more entertaining for your listeners. Learn what makes great radio creative and what doesn’t in this session that gives you tips you can use in your stations.
Presenter: Jill Belloma, Creative Director, Creative Services Group, Clear Channel Media + Entertainment
Tuesday, April 8, 2014, 10:30 – 11:45 AM
Rapid Fire Revenue Generators for Small/Medium Market Radio
It’s a 2-minute drill that will generate revenue for you. Dozens of sales and promotion ideas, one after another, will each be delivered in 2 minutes or less. Simple ideas. Funny ideas. Cause marketing ideas. And they all create revenue. Bring your best ideas. There’ll be time for you to share your own – just keep them to 2 minutes.
Moderator: Gary Shorman, President/CEO, Eagle Communications. Panelists: Carol Floyd, Market Director; Carol Commander, Director of Sales, Tidewater Communications; Vince Benedetto, President, Bold Gold Media Group.
