RAB gets interactive


Radio sellers don't just sell radio spots anymore. So, the latest online training course from the RAB is Selling Interactive Advertising, designed to help radio sales professionals access their share of the emerging 17 billion bucks interactive advertising market. RAB says the new course was developed in response to the high interest that was generated from the RAB's recent Making Money on the 'Net session conducted by the John Potter and Dave Casper.

Previous articleLohan exclusive draws eyeballs to website
Next articleTransactions 07-27-07
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.