RAB Hires A New VP of Insights


Starting Jan. 2, 2018, the Radio Advertising Bureau (RAB) will have some fresh insights to deliver marketers on why they should consider radio for their brand’s advertising and promotional efforts.

That’s when Sharon Friedlander, formerly a partner/director at media planning agency MEC, joins the RAB as VP/Insights.

Friedlander has also held roles at Group M and OMD, and comes to the RAB with a comprehensive background in marketplace analytics and media investment, along with a media planning/buying and advertising agency acumen.

Friedlander will be based in RAB’s New York office and succeeds Annette Malave, who wail exit as head of insights on Jan. 11, 2018 “to pursue other interests.”

“We are extremely fortunate to have Sharon join us at a time when insights and analytics have never been more important or more available for media, specifically, radio,” said RAB President/CEO Erica Farber.  “We’re delighted for Sharon to represent RAB throughout the research community, partner with RAB’s senior team, and to provide invaluable resources to RAB members.”

Speaking of Malave’s tenure at the RAB, Farber added, “In her 12 years of service, Annette brought great media and advertising expertise to the RAB in both her Business Development and Insights roles. We are thankful for Annette’s service over the years and willingness to delve into any initiative at any time and collaboration.”