RAB Launches GoCart To Motor In Money


Looking for a tool that enables radio stations to accept trade dollars in the form of products and services and convert them into ad revenue, which can be used to supplement spot and digital advertising budgets?

The Radio Advertising Bureau (RAB) thinks it has the tool for the task.

The industry’s radio industry trade association on Thursday (1/25) lifted the curtain on GoCart, described as “a mobile-first, e-Commerce product for RAB Members and their local advertisers.”

GoCart is built on the RAB’s ezAuction’s e-commerce platform and intuitively responds to all wired devices. It features new instantly-redeemable mobile certificates, options to engage and share specific items with social media audiences, and new branding and promotional opportunities for stations and advertisers.

It also offers the ability to post an item in GoCart and place it anywhere on the web, including station and advertiser websites with buy-it-now functionality and real-time inventory controls.

“According to eMarketer, mobile commerce (m-commerce) is expected to grow to $146 billion in 2018,” notes RAB President/CEO Erica Farber. “It’s essential for broadcasters to offer advertisers effective and secure m-commerce solutions that can power mobile strategies and drive sales while also helping to build strong local brands. We’re thrilled to bring GoCart to market.”

For more details and how member stations can incorporate GoCart into their m-commerce product strategies, click here.