The RAB announced the launch of the newly designed Radio Marketing Guide in a dynamic, interactive format that showcases radio’s compelling story. Available at www.rab.com, the online experience provides top-line information about Radio’s relationship with over 235 million consumers a week. Users can easily drill down into the data for a closer look at break-outs by demographic, gender, income, race, ethnicity, and more. The information also can be output as PowerPoint slides for presentations.
The unique Create A Profile feature allows users to generate tailored reports on specific target audiences and consumer groups. The program charts selected data to create customized one-sheets in seconds.
