RAB launches new marketing guide


The RAB announced the launch of the newly designed Radio Marketing Guide in a dynamic, interactive format that showcases radio’s compelling story. Available at www.rab.com, the online experience provides top-line information about Radio’s relationship with over 235 million consumers a week.  Users can easily drill down into the data for a closer look at break-outs by demographic, gender, income, race, ethnicity, and more.  The information also can be output as PowerPoint slides for presentations. 

The unique Create A Profile feature allows users to generate tailored reports on specific target audiences and consumer groups.  The program charts selected data to create customized one-sheets in seconds.