The RAB has launched a newly designed website to provide single-source efficiency and ensure a consistent message. The unified site at www.RAB.com serves as the main portal for all RAB resources, then channels into three dedicated sections – one for advertisers, one for Radio stations, plus a newsroom channel. Each section is designed for the specific end-user with effortless access to the most relevant content.
Highlights of the new RAB.com include a menu-driven, easy-to-navigate design; site-wide search tools powered by Google; direct links to the Radio Ad Effectiveness Lab and Radio-Mercury Awards sites; and expanded research on the African-American and Hispanic marketplaces. RAB also introduced a new logo that signals a change in the perception of radio in the ad space.