RAB Live Presentation Puts Focus On Auto Dollars


As part of the Radio Advertising Bureau (RAB)’s Radio Works initiative, the advocacy group’s next live presentation will place its focus on one of radio’s most important categories.

Specifically, RAB will share how sellers can best prospect automotive clients in the current climate.

The presentation “Radio Works for Automotive” is scheduled for June 15 at 1pm Eastern. It will address the economy, gas prices and the future of energy and how all impact consumer auto purchase decisions. Courtney Godshall, VP of Media Insights, and Casey Taylor, VP of Client Success at CivicScience, will provide current research on the automotive market and consumer purchase behavior. They will also share the role that radio plays in delivering information to auto buying intenders. Jodi Korlacki, an integrated media consultant at Cox Media Group, will share client success stories.

Registration for the presentation is free for RAB members. The presentation will also be available for on-demand viewing.

To register, click here.