RAB Panel to explore the HD Radio ROI

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Industry leaders will discuss how they are monetizing HD Radio technology, exploring the varied commercial models for new HD2 and HD3 channels, the data capability of the technology, real-time traffic sponsorships, iTunes Tagging, spectrum leasing opportunities and more. Those participating include Dave Robbins from CBS Radio Chicago; Greg Loewen, Chief Strategy Officer of Emmis Communications; Brad Fuhr, formerly of PRIDE Radio/Clear Channel, Gordon Atkins from KSHE and KSHE2 in St. Louis; and Jim Roberts from ESPN Radio and ESPN Radio HD. See it Tuesday, March 17th from 2:15-3:30PM.