RAB partners with Borrell Associates for webinars


It’s a new training program offering the latest tools and information in interactive Radio revenue.  “Accelerating Your Online Revenue Growth” is broken into a series of four Webinars designed to maximize revenues from Radio’s online initiatives.  The Webinars are scheduled for May 19, May 26, June 2 and June 9.

Radio pros will receive invaluable information and tools on the latest online revenue products and newly emerging online ad categories. New techniques discussed in the course will range from asking the right questions of online ad prospects, gaining access to the proper business targets and understanding clients’ online marketing needs. 

The Webinars are strategically divided into four parts and each one covers new online revenue paths in the Radio industry.  One Webinar focuses on online promotions. An online Radio promotion is a highly untapped source for revenue and is the fastest growing marketing segment online.  The training will look at how to increase revenues through promotions: contests, sponsorships, viral marketing and video campaigns among others.  This Webinar provides the tactics that will bring immediate results and revenue in this fast growing category.