RAB reboots popular sales tools


RAB / Radio Advertising BureauIt’s called the Instant Background Reports Library, a collection of fact-filled reports that is being refreshed and reposted on the RAB website. New updates will be flowing starting now and continuing throughout Q1 2015.

“RAB Instant Backgrounds are one of our most popular member benefits,” noted Erica Farber, president and CEO, Radio Advertising Bureau. “By providing the radio sales force and our advertising customers with vital industry and consumer business intelligence, we become true marketing partners with one common goal of driving revenue for our clients.”

Available for key radio ad categories, RAB says the reports include “…total ad spending, ad-to-sales ratios, ‘why radio’ statistics and links to additional resource information – presented in an easy-to-read, printer-friendly format.”

35 reports, the first wave of a library that will include more than 100, are now available, including information on brand new categories as requested by association membership.

Among the newly revamped reports are those for Auto Dealers, Home Improvement/Hardware Stores, Financial Institutions, Telecommunications, Real Estate, Family/Fine Dining Restaurants, Fast-Food Restaurants and Jewelry Stores.