The RAB is producing 10 sales and marketing sessions as part of the program at the NAB Radio Show in Austin. With nearly one-third of the workshops at The NAB Radio Show devoted to sales and marketing topics, the RAB has identified 10 key issues facing today’s radio managers and sales managers:
· Monetizing Your Radio Streaming
· 360-Degree Solutions for Multi-Cultural Convergence
· Great Skills to Find and Keep Great People
· 1+1=3: Making Radio & the Internet Work Together for Advertisers
· Small Market Idea Swap
· Satisfied Customers Can Kill Your Business – Satisfaction vs. Loyalty
· 10 Things that Grabbed My Attention and What They Mean for Radio
· Selling Radio in a Challenging Economy
· How to Sell the Best Story Your Local Client Has Ever Heard
· Making Money with Video on your Website
