With the desire to offer “a unified and integrated system of radio talent institutes across the United States,” the Radio Advertising Bureau (RAB) has purchased the Dan Vallie- created and led National Radio Talent System.
The effort, the RAB says, is designed to continue the discovery of and preparation for the next generation of broadcasters.
NRTS will continue to operate under its brand name and network of Radio Talent Institutes across the country, with RAB oversight. This, it says, enables it to operate “as a feeder” to radio broadcasters.
Vallie will shed his day-to-day duties while serving as an adviser as his business is integrated into the RAB.
RAB President/CEO Erica Farber said, “An integral part of the RAB’s mission is providing the industry with the tools and resources to help broadcasters attract new sales talent to the medium and enhance radio’s professionalism through training and support. The integration of the National Radio Talent System into the RAB delivers on the mission in so many ways, and we are just delighted to continue to grow Dan Vallie’s vision and take it to the next phase.”
RAB Board Chair and Entercom COO Susan Larkin added that the future of the industry “is dependent on the next generation of committed, prepared, and talented radio professionals. The National Radio Talent System is unique in that it provides a radio talent farm for the industry, an incubator of well-rounded, well-educated college talent with a passion for radio; that’s why investing in this program is good for the RAB and the industry.”
Intensive 10-day institutes for college students, recent graduates and interns who are accepted for participation gain knowledge on nearly every aspect of radio, including on-air performance, programming, sales, writing, news, sports, promotions, videography, podcasting, social media, engineering and management. Each student participates in RAB training and takes the exam to earn their Radio Marketing Professional Certification.
“The National Radio Talent System began as a labor of love because of the need the industry has had, and today more than ever, to discover, and prepare the next generation of broadcasters, who can be hired today and be leaders in our industry tomorrow,” Vallie said.
As previously announced, all 2020 programs were re-scheduled for 2021 due to COVID-19.