RAB’s Farber: Radio Is Chasing Ad Dollars From All Media


“We are in complete agreement that radio should chase ad dollars.”

Those are the words of RAB President/CEO Erica Farber, who offered a response to a RBR+TVBR Observation appearing May 22 suggesting there’s a big opportunity for radio broadcast companies to significantly boost their ad revenue while gaining ground against digital media that involves WPP, one of the world’s largest advertising agency groups, and one of the world’s biggest advertisers, Procter & Gamble Co.

Farber writes that radio should chase ad dollars from all competitive media and advertising platforms. And, she’s pleased to say the industry as a whole does just that.

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