Arbitron released cume audience estimates for the 58 RADAR-rated networks. The most current estimates indicate that Network Radio delivers more listeners across major buying demos as compared to the prior RADAR network audience report. Compared to three months ago, last month’s RADAR 100 report revealed 2.5 million more listeners age 12+; Adults 25-54 showed an increase of more than 1 million listeners than RADAR 99.
“Network radio remains one of the most impactful and cost-effective media for advertisers,” said Bruce Supovitz, vice president, National Radio Services, Arbitron Inc. “The transition to electronic measurement in the top ranked local markets is highlighting the network radio’s potential as an effective reach medium.”
|
Demographic |
RADAR 99 (Sept 20, 2007-Sept 17, 2008) |
RADAR 100 Dec 10, 2008 ) |
Increase (000) |
||
|
Reach (000) |
Reach Rating |
Reach (000) |
Reach Rating |
||
|
Persons 12+ |
184,186 |
72.7 |
186,683 |
73.1 |
2,497 |
|
Adults 18+ |
166,919 |
73.1 |
169,479 |
73.5 |
2,560 |
|
Adults 35+ |
115,654 |
73.0 |
117,627 |
73.5 |
1,973 |
|
Adults 25-54 |
93,943 |
74.2 |
95,021 |
74.9 |
1,078 |
|
Adults 18-49 |
100,070 |
74.0 |
100,963 |
74.5 |
893 |
The RADAR 100 March 2009 release is the sixth RADAR release to include both PPM and diary respondents. The PPM data included in the RADAR 100 release are from the Houston-Galveston and Philadelphia Metro markets for the Winter 2008, Spring 2008, Summer 2008 and Fall 2008 surveys, from New York, Los Angeles, Riverside-San Bernardino, Chicago and San Francisco-San Jose for the Summer 2008 and Fall 2008 surveys, as well as from Dallas-Ft Worth, Atlanta, Washington DC, and Detroit for the Fall 2008 Survey.
