Arbitron cume audience estimates for the 58 RADAR-rated networks. Compared to three months ago, the September 2009 RADAR 102 saw an increase in the number of people reached by network radio from the RADAR 101 period for key buying and selling demographic groups. The September report revealed 1,027,000 more listeners for Persons 18+; Persons 12+ showed an increase of 1,054,000 listeners compared to the RADAR 101 report.
“Network radio continues to be a highly impactful and cost-effective media for advertisers,” said Bruce Supovitz, manager, National Radio Services, Arbitron Inc. “This significant increase in listeners across the board from just three months ago highlights radio’s effectiveness of reaching a mass audience.”
|
Demographic |
RADAR 101 (June 2009) |
RADAR 102 |
Change (000) |
||
|
Reach (000) |
Reach Rating |
Reach (000) |
Reach Rating |
||
|
Persons 12+ |
186,657 |
73.0 |
187,711 |
73.5 |
1,054 |
|
Adults 18+ |
169,585 |
73.5 |
170,612 |
74.0 |
1,027 |
|
Adults 35+ |
117,671 |
73.5 |
118,400 |
73.9 |
729 |
|
Adults 25-54 |
95,299 |
75.1 |
96,107 |
75.8 |
808 |
|
Adults 18-49 |
101,193 |
74.7 |
101,942 |
75.3 |
749
|
Inclusion of PPM data into RADAR estimates
The RADAR 102 September 2009 release is the eighth RADAR release to include both Arbitron PPM panelists and diary respondents. The PPM data included in the RADAR 102 release are from the Houston-Galveston, Philadelphia, New York, Los Angeles, Riverside-San Bernardino, Chicago and San Francisco Metro markets for the Summer 2008, Fall 2008, Winter 2009 and Spring 2009 surveys, from Dallas-Ft. Worth, Atlanta, Washington DC and Detroit for the, Fall 2008, Winter 2009 and Spring 2009 surveys, from Boston for the Winter 2009 and Spring 2009 surveys and from Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Minneapolis-St. Paul and San Diego for the Spring 2009 survey.
