RADAR 108 cume up 3.5 million year-over-year

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As is the custom now, a week after releasing RADAR results, Arbitron released cume audience estimates for the 56 RADAR-rated networks. Compared to the Arbitron estimates from one year ago, network radio increased its weekly reach among Persons 12+ by more than 3.5 million listeners. 


The March 2011 RADAR 108 report saw an increase in key demos reached by network radio versus the March 2010 RADAR 104 report period:

 

Demographic

RADAR 104

(March 2010)

RADAR 108

(March 2011)

Change

(000)

Reach (000)

Reach Rating

Reach (000)

Reach Rating

Persons 12+

189,550

73.7

193,143

74.4

3,593

Adults 18+

172,385

74.1

175,487

74.8

3,102

Adults 35+

119,399

73.8

121,038

73.9

1,639

Adults 18-49

102,834

76.1

104,483

77.4

1,649

Adults 25-54

97,086

76.6

98,491

77.6

1,405

  

For 18-49 cume, Premiere took the top three spots, with its Young Influencers Network; Super Moms Network and Young Influencers :15 Network. For 25-54 cume, the order was Premiere Super Moms; Young Influencers and Dial Global’s Contemporary Network. 

See complete RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54.

RADAR 108 Gross Impressions Share by Network Company:
First grouping is Audience Share: 18-49
Adults
Men
Women

Second grouping is Audience Share: 25-54
Adults
Men
Women
 
AURN
7.8
6.6
9.4

AURN
7.2
5.9
8.7

CIT
19.2
19.6
18.8

CIT
20
20.4
19.7

CMN
2.6
2.5
2.8

CMN
2.7
2.5
2.9

DG
19.5
19
20.1

DG
19.2
18.6
20

PRN
26
26.1
25.9

PRN
25.7
26.2
25.2

USRN
1.5
1.5
1.5

USRN
1.4
1.4
1.3

WWO
23.3
24.7
21.6

WWO
23.8
25.1
22.2