Arbitron has released preliminary findings from RADAR 94. 96% of Adults age 18-49 with a college degree and an annual household income of 50,000 or above, tune into radio over the course of a week. RADAR Network affiliates (which account for over 50% of all radio stations) reach 85% of this coveted demo. They also reach 85% of adults 25-54 in households with a college degree and an annual household income of $75,000 or above. While the trend in radio shows fewer young listeners, network radio reaches the ad elusive and media multi-taskers, Teens 12-17. While overall, RADAR networks reach 82% of all radio listeners, these same networks reach 85% of listeners ages 12-17.
Radio reaches 233 million listeners over the course of the week according to the RADAR 94 September 2007 estimates. This remains consistent from a year ago. The 7,200+ RADAR Network Affiliated stations reach 82% of all radio listeners.
