Radio advertiser slammed by FTC


Roex Inc., which used an hour-long live call-in radio program to sell infrared saunas and dietary supplements said to have a wide variety of health benefits has been ordered to pay a total of $3M to customers who bought the company’s products. FTC said the sales were made on the strength of “bogus claims that the products would treat, prevent, or cure a wide range of serious diseases.”

Some 5,700 refund checks will be going out, and will be valid for 60 days from the issuance date. The average value of restitution is $500.

According to the FTC, Roex claimed that the sauna could treat cancer, and along with a laundry list of claims for the supplements – it was said they could “…treat, reduce the risk of, or prevent various health conditions including cancer, HIV/AIDS, diabetes, strokes, heart attacks, Alzheimer’s disease, Parkinson’s disease, arthritis, multiple sclerosis and other autoimmune diseases, ulcers, herpes, asthma, and glaucoma.”

The radio program was called “The Truth About Nutrition.” In addition to the radio program, which the FTC called Roex’s primary marketing tool, it used print material and its own website to sell the goods.