Strong and Steady: That’s the best way to describe the efforts of the brands actively using spot radio to reach consumers for the week ending November 4.
Discounting iHeartRadio, GEICO is the leading paid advertiser at radio, according to iHeart-owned Media Monitors‘ latest Spot Ten Radio report.
GEICO is again a big leader, with 47,571 spot plays logged by Media Monitors.
Right behind GEICO is The Home Depot, with 41,871 plays.
Direct competitor Lowe’s is fourth (including iHeartRadio), but with some 10,000 fewer spot plays as was seen with The Home Depot.
As shown below, the lone entrant is a brand well-familiar to radio: Subway.