During their meeting last week in Columbia, MD the Radio Advisory Council–which previously worked with Arbitron and now Nielsen Audio–has elected Hubbard Radio/DC market manager/Senior Regional VP Joel Oxley as its new Chairman, after joining on last year. Cox Media Group VP Kim Guthrie is the new Vice Chairman. Craig Jacobus of South Central Media will remain Past Chairman.
Certainly, the Council is reviewing Nielsen’s recent good news announcement of increasing PPM sample size by 6%. The company said it plans to create a more stable data sample by expanding the panel size in the PPM markets where the need is greatest: “This will increase our overall PPM panel by approximately six percent, with most of the expansion taking place in markets 31-48. (The average increase across these markets will be approximately 20%). By investing in sample improvements to recruit the hardest to reach demos where it is needed most our sample will be even more representative of the overall U.S. population, further enhancing our ability to provide our clients with the most accurate measurement of audio reach and engagement.”
Nielsen Audio is also looking to improve “in-station monitoring of PPM encoding—the audio codes that only a PPM can capture and identify which stations a consumer is listening to—by automating alerts and adding additional ways for our clients to monitor their encoded audio.”
