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Radio and Millennials: Is Paragon Wrong?

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By Adam R Jacobson
RBR + TVBR


Mike Henry, CEO of media and entertainment research firm Paragon Media Strategies, on Tuesday (12/6) posted some intriguing commentary on his company’s blog.

The blog posting bears the following title:

“Millennials” 10 Years Later: Radio Still Doesn’t Care

That should grab your attention.

It grabbed ours, and we think Mr. Henry has fired a cannon at an industry that does care — very much — about millennials.

It just has no captain, and its on a water-logged vessel that is steering itself into Century Village and Leisure World instead of the co-working spaces in Santa Monica where millennials and newly important “centennials,” as Sir Martin Sorrell refers to those born after 1997, are.

They are yours for the taking, radio.

We know you care about millennials, wheras Paragon thinks you do not. We just want you to care more.


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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.