Radio reaches 93% of adult Americans each week. You’ve heard it over and over from the owners of AM and FM stations, from Nielsen, from the RAB and from every client that truly loves radio. Yet, radio is losing the battle for local ad dollars, with digital media sucking away buys as efficiently as a Hoover PowerVac.
In Philadelphia, corporate home to Entercom Communications, radio stations want to turn the tide on the west bank of the Delaware River. A Wednesday “open house” of sorts was designed to fuel the reverse flow of dollars back to Radio.
RBR+TVBR OBSERVATION: (Full text below for RBR+TVBR Members) Hooray, Radio! It’s great to see local radio stations having an event touting radio for local business, agencies and other decision-makers. But, is it enough?