Radio, cable propel health to top of news chart

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24% is a serious piece of the overall newshole, and thanks to Obama’s summit with key legislators, that is how much time and space the story took up in the media during the week of 2/22-28/10, according to the Project for Excellence in Journalism. Cable put a third of its focus there, but it paled in comparison to radio’s 45% tunnel-vision.


Newspapers didn’t even think that health was the #1 story – it gave that honor to the economic crisis with a healthy 20% measure of ink (with health second at 16%). Online and network TV outlets at least agreed with cable and radio that health was the top story, if not worthy of saturation coverage.

Newspaper helped push the economy to #2 on the overall chart with 11%. The only other story to break into double digits was the Toyota recall, #3 with 10%.

There were a lot of stories only appearing on one media list – Dick Cheney’s health, a Connecticut chimp attack, Tiger Woods and CPAC among them.

Story Overall Newspaper Online NetTV CATV Radio
Health care 24% 16% 17% 18% 33% 45%
Economic crisis 11% 20% 11% 7% 8% 8%
Toyota recall 10% 5% 12% 16% 10% 4%
Winter Olympics 7% 6% 8% 14% x 7%
Afghanistan 5% 2% 11% 6% 3% 4%
2010 elections 3% 2% 2% x 4% 5%
Killer whale attack 3% x 5% 3% 3% x
Northeast blizzard 3% x 4% 7% 2% 2%
Obama administration 2% x x x 8% 2%
Chile earthquake 1% 6% x x x x
Pakistan x 3% x x x x
NYC terror plot/Zazi x 3% x x x x
US auto industry x 2% x x x x
CT chimp attack x x 3% x x x
Dick Cheney’s health x x 2% x 2% x
Colorado school shooting x x x 2% x x
Tiger Woods x x x 2% x x
Education system x x x 1% x x
Domestic terrorism x x x x 2% x
CPAC Convention x x x x x 2%
Energy debate x x x x x 2%

Source: Project for Excellence in Journalism

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