The “P1 Listener,” that industry term used to describe the person who listens most to a particular radio station or format, exhibits a largely problematic trait for radio broadcasting companies.
There’s a “hardware challenge,” Edison Research Director of Research Laura Ivey says.
Ivey on Thursday shared details of the latest Infinite Dial study conducted by Edison. It shows that younger-leaning formats, in particular, have the added challenge of attracting consumers who don’t have a radio in the home.
A radio in the home? Why is this an issue in 2020, our Editor-in-Chief asks in a RBR+TVBR OBSERVATION at the bottom of this report.