Radio Cost-Effective for Campaigns


NEWPierreBouvard#1While television garners the big headlines about political advertising for pundits predictions that the medium will get the lion’s share in 2016, radio can still reach voters.

In fact, it’s a cost-effective way to reach potential voters in a less cluttered environment than TV, according to the New York Times. So far, Donald Trump, Hillary Clinton and Bernie Sanders’s campaigns have bought radio spots.

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