Radio Disney will launch a multi-platform daily programming feature, "Next Big Thing" (N.B.T.), that puts the spotlight on young recording artists and provides them a platform to get their music heard on a national basis. Debuting on 10/4 "N.B.T." introduces new, unsigned talent to Radio Disney listeners and invites those listeners to look, listen and vote for their favorite new artist at RadioDisney.com or by texting NBT to DISNEY (347639) on web-enabled cell phones. The new artist with the most votes will perform at an exclusive Radio Disney concert. Photos, two full songs and interviews with all new artists will be available at RadioDisney.com and the N.B.T. mobile website.
Michael Riley, Radio Disney SV, said, "We’re giving kids and families a chance to hear talented new singers and songwriters and to share their opinion on the music, and we’re providing budding young artists with wide exposure on our powerful broadcast and online media platforms."
"N.B.T." artists will be featured every two weeks over a 22-week period. The "N.B.T." winner will be announced Monday, March 30, 2009.