Radio Disney has signed an agreement with Arbitron, which will for the first time ever provide measurement and research of kids, tweens and family radio listening patterns on a nationally-representative scale. Radio Disney reaches 97% of the U.S.
Tricia Wilber, EVP/Disney Media Adv Sales and Marketing Group said, "This is a turning point for Radio Disney and with Arbitron’s recognition of the importance of monitoring the kid, tween and mom market that Radio Disney exclusively serves, we will be able to quantify and further enhance the growth of advertising sales targeted to Radio Disney’s audience."
