As it prepares to take Mega TV national next month on DirecTV (9/6/07 RBR #174), Spanish Broadcasting System announced plans to launch a daily news program next week. "Mega News" will focus on news pertaining to the US Hispanic community, with a heavy dose of pop culture – and that’s where SBS will be taking advantage of its radio and Internet offerings to help boost its new TV venture. Executive Producer Frank Steinhart says there will be daily participation by DJs from SBS radio stations in major markets, including New York and Los Angeles. "Mega News will collaborate daily with LaMusica.com, one of the most popular Spanish-language entertainment sites, to bring the audience the best and latest celebrity news available," said Cynthia Hudson-Fernandez, Chief Creative Officer and Executive Vice President of Mega TV.
Starting Monday, September 17th, Miami-based Mega News will air Monday-Friday at 5:00 pm for one hour. Veteran journalists Camilo Egaña and Maria Regina Bustamante (pictured) will host the new TV news show. Egaña has been hosting two weekend shows for Mega TV and Bustamante recently joined SBS after working at publications such as The Miami Herald and TV y Novelas, and at three Spanish-language stations based in Miami.