Radio Imaging Firms Link Up For New FX Library


Two radio-industry creative forces have teamed up for the release of a 125-track buyout Audio Production FX package “shaped to the specifications of radio producers who demand easy-to-use, high-impact, sonically superior audio effects.

Splat! Radio Imaging and Sound Freqz Sound Design are responsible for the jointly created Splat!Freqz Audio Production FX.

Splat!Freqz is produced by sound designer Joe D’Agostin and integrates with CHR, Urban, Rock, Talk, Sports, Alternative and any other format that requires “functional, highly creative production sounds,” the companies note.

Stations already using the FX package include Beasley Broadcast Group‘s WMGK-FM and WMMR-FM in Philadelphia, and Emmis‘ WQHT-FM “Hot 97” in New York.

Ryan Drean, Creative Director at TM Studios and host of The Producers podcast, is also using the package.

The project collaboration was conceived by Dave Marsh, President of Splat! Radio Imaging. He said, “For years imaging producers have been asking us to create a fun and focused buyout package like this.  Now is the perfect time, and SoundFreqz were the perfect partners for us.”

D’Agostin, the owner of SoundFreqz Sound Design, added, “It can be a challenge creating something compelling for users. The imaging landscape is really changing, and there are a lot of buyout FX packages out there. We aimed to do something useful but unique. Producers want FX that sound amazing and make their work easier. I consciously try to produce packages that have a well-rounded array of contrast between the elements, which differ sonically and are functional. I feel that this offers more value and variety.”

Splat! Radio Imaging is based in Washington, D.C., while SoundFreqz is a boutique style audio imaging entity based in Los Angeles.