World famous radio legend Chuck Blore once told me that instead of being “theater of the mind,” radio is really “theater of the gut,” because of its emotional impact. Let’s face it – people buy emotionally. They may justify it logically and objectively, but most purchases are emotional.
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World famous radio legend Chuck Blore once told me that instead of being “theater of the mind,” radio is really “theater of the gut,” because of its emotional impact. Let’s face it – people buy emotionally. They may justify it logically and objectively, but most purchases are emotional. 
