It’s safe to say we are living in the era of the smartphone. Listeners are tuning in on-the-go more than ever before and Mobile has become too big for any advertiser or broadcaster to ignore. This is a good thing for both stations, advertisers and audiences; there is now the ability to tune in with audiences wherever and whenever in a powerful, relevant way.
The latest figures in Cisco Networking Index for example, revealed that average smartphone usage grew 81 percent in 2012, and is expected to continue at exponential growth. When combined with the recent findings that radio audiences increasingly prefer music and news to go, these numbers tell an exciting story. Listeners of all ages are spending more and more time on their mobile devices. In fact, in the new Google Playbook, 50% of website traffic is predicted to come from mobile devices in the year 2014. These numbers signal a major shift in the way people access information. It also means that stations and advertisers alike who are prepared for this mobile movement have an opportunity to strike an unprecedented level of audience engagement.