Radio Market Ad Trends Dinner takeaways


piper-jaffray-logoOn 6/10 we hosted the Radio Ad Trends dinner with Cumulus’ sales management team. The dinner provided an interesting insight into listenership, advertising and competitive trends. Management believes listenership trends remain largely stable for broadcast radio despite increased streaming radio as much of this listenership is believed to come from MP3s and CD listenership (consistent with our Teen Survey results). Interestingly,

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