Radio: Medium of America’s Workforce


Nielsen1Nielsen Scarborough has the numbers for a phenomenon that makes perfect sense if a moment is taken to think about it. And the phenomenon is this: Heavy users of radio tend to be active members of the workforce to a far greater degree than heavy users of television.

The reason is simple: heavy radio users are out of home much more often because they spend time every day traveling to and from work.

Please Login to view this premium content. (Not a member? Join Today!)