Wieden + Kennedy, Progressive Get Top Honors At Radio Mercury Awards


NEW YORK — Winners for the 2019 Radio Mercury Awards were announced Thursday evening at the 28th annual awards presentation held at SONY Hall.

This year’s $50,000 Best of Show award was presented to Wieden + Kennedy for their Old Spice Pomade Radio campaign.

“We have tremendous diversity in tonight’s winning audio, and what impressed the final round judges most was the power of storytelling and the various ways advertisers were able to convey a brand’s message through innovative and unique creative,” noted Chris Beresford-Hill, chief judge and Chief Creative Officer at TBWA\Chiat\Day NY.

“It was another great night for radio and the strength of the audio medium in conveying a brand’s message,” said RAB President/CEO Erica Farber, chair of the Radio Creative Fund. “The Radio Mercury Awards continue to advance the medium forward by showcasing innovative and effective radio commercial work.”

On behalf of the Radio industry, this year’s Radio Marketer of the Year Award was given to Progressive Insurance.

Caroline Beasley, chief executive officer of Beasley Media Group, and Drew Horowitz, president and chief operating officer of Hubbard Radio, presented the award to Progressive CMO Jeff Charney.

Farber noted that “We are delighted to honor our partners at Progressive who have made radio a key component in its advertising campaigns, with a laser focus on consumer-first audio creative.”

Chris Beresford-Hill, TBWA\Chiat\Day NY; Adam Crouch, Copywriter and Alex McClelland, Art Director, Wieden + Kennedy; Erica Farber, RAB

The festive and lively ceremony was hosted by WLLD-FM in Tampa Program Director Orlando Davis.

In attendance were numerous leaders from the creative and advertising community, including the aforementioned Beresford-Hill and Charney, along with Terrence Burrell of Burrell Communications, Chuck Meehan of Doner Detroit, Ciro Sarmiento of Dieste, and Chris Smith from The Richards Group.

Also in attendance were creative teams from Arnold, BBDO/NY, Casanova//McCann, Grey Midwest, Joan Creative, McCann NY, Publicis NY, TBWA\Chiat\Day NY and Y&R NY.

This year’s event was produced by the Radio Advertising Bureau and presented by Beasley Media Group and Hubbard Radio in partnership with iHeartMedia.

Sponsoring the awards show were Bonneville International, CBS News Radio, Cherry Creek Radio, Cox Media Group, The Cromwell Group, Emmis Communications, Entercom Communications, Forcht Broadcasting, Katz Radio Group, Miller, Kaplan, Arase LLP, Neuhoff Media, Nielsen Audio, Skyview Networks, Townsquare Media, Triton Digital, United Stations Radio Networks, Westwood One, WideOrbit, and Xperi.

Here are this year’s winning spots.

To listen to all of the work awarded at tonight’s ceremony log onto www.radiomercuryawards.com. 

$50,000 Best of Show
Pomade Radio
Old Spice
Wieden + Kennedy

$5,000 Radio Commercial
Vocal Fry
Motel 6
The Richards Group

$1,500 Radio Commercial 
Elk Country
Progressive Insurance
Arnold Worldwide

$5,000 Radio Campaign
3PM Brainstorms
Mars Chocolate North America/Snickers
BBDO New York

$1,500 Radio Campaign
2018 Radio Campaign
Motel 6
The Richards Group

$3,000 Integrated Campaign with Radio/Audio
Answering the Call
McCann New York

$1,500 Creative Use of Audio
Westworld: The Maze

$1,500 Creative Use of Sound/Music

$3,000 PSA Spot or Campaign
A Day in the Life
Donate Life California

$5,000 Radio Station Produced Commercial
Soft Rock/Jim & Donna
Kansas City Men’s Clinic
iHeartMedia Creative Studio

$1,500 Radio Station Produced Commercial
Her Man Can Do It
Herrmann Services
Hubbard Radio Cincinnati

$1,500 Radio Station Promotional Spot 
Paul’s Prosthesis Palace
Hubbard Radio

$3,000 Spanish Language Spot or Campaign
Danceable Trailers
Chicago Latino Film Festival
Leo Burnett Chicago/Lapiz

$1,500 Student Produced
Sad Glad Bag
Miami Ad School