The 2008 Radio-Mercury Awards introduces three new categories in the competition for the 100,000 Grand Prize: Radio Innovations, Political, and Entertainment. In addition, the broadcast timeframe requirement for eligibility has been expanded by two months. The Radio Innovations Category rewards groundbreaking, dynamic use of radio creative as a vital component in an integrated, multimedia campaign. The introduction of the Entertainment Category reflects the recently announced move of the Awards celebration to the entertainment capital LA.
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