News: CBS, Beasley, Westwood, Salem, Bonneville


RadioRecent goings-on in the radio business include a number of programming notes. CBS sports outlet WIP Philadelphia went viral with a Chris Christie pratfall; Bubba is sponging up additional responsibilities; Bohannan reupped with Westwood One; Salem adds Levin is LA; and Bonneville upped its relationship with Marketron.

* CBS Philadelphia sports franchise WIP went viral when it posted a video of New Jersey Governor Christ Christie losing his chair when he visited for an interview. The station graciously sat on the video – until Christie made a big show of being a Dallas Cowboys fan.

* Bubba the Love Sponge is imprinting on his entire Tampa station. WHFS will now be WBRN (call change pending FCC approval) and will be known as Bubba 98/7 No Rules Radio. Bubba is taking creative responsibility for all of the Beasley station’s programming.

* Westwood One has extended its relationship with Jim Bohannon, with two programs and 500 affiliates in the mix serving numerous large US markets. Terms were not released.

* Salem has picked up the services of Westwood One talent Mark Levin for its KRLA from 3PM-6PM, an addition that will move Salem’s own Hugh Hewitt to 6PM-9PM. Meanwhile, the station’s Michael Medved is taking leave to deal with medical issues.

* Bonneville is deepening its relationship with Marketron, signing up for the latter’s SMS Solutions, which will be used to increases the effectiveness of Bonneville’s mobile initiatives.