Radio news: SoCal, Sun, Sheeran, Bones


Today’s news: SCBA likes its October results, Sun Broadcast Group turnsSBG_Logo six, Ed Sheeran uses radio to promote his music and Bobby Bones raises money for a children’s medical facility.

* The Southern California Broadcasters Association says it had a nice jump in business during the month of October. LA was up 7.1%, including a 3% bumps in local and a 5.7% in national; and San Diego was up 8.8% (1.3% local, 18% national). Both markets also enjoyed huge double digit gains in their other revenue streams (LA +62.9%, SD +26.3%).

* Sun Broadcast Group is now six years old. CEO Jason Bailey celebrated its monthly reach of 142 million listeners over 5,500 plus stations, its 35 million reach into the Hispanic demographic and its selection by Inc. Magazine as one of America’s fastest growing companies.

* Radio is helping British recording artists Ed Sheeran market his latest album, entitled “x”. The third single is out, called “Thinking Out Loud,” and it’s being boosted by both Top 40 and Hot AC radio. He’s also getting help from TV and print coverage. Label Atlantic noted the radio carriage.

* Cumulus air talent Bobby Bones took a sad event – the passing of co-host Amy’s mother Judy – and found a way to make it into a positive. Honoring her request, Bones, his listeners and his friends in Country music raised $150K to benefit St. Jude Children’s Research Hospital.