Radio One gets its apps on with Toura (audio)


Radio One’s alliance with Toura will allow local businesses to create apps with Radio One, utilizing its technology platform: The broadcaster’s 54 stations will be working with Toura’s framework for content rich smartphone and tablet-based apps. Radio One’s stations will be offering local advertisers the additional benefits of digital app media through an integrated program with traditional broadcast offerings. They’ll be implemented across Radio One’s Media Network.

By integrating broadcast and digital media buying and mobile app development to enhance the visibility and reach of its clients

Toura’s mobile app platform is currently powering mobile and tablet apps for publishing giants Dennis Publishing and John Wiley & Sons and institutions such as the Solomon R. Guggenheim Museum, Art Institute of Chicago and the British Library. 

Toura’s CEO, Aaron Radin, tells RBR-TVBR all about the technology and how local and national advertisers can work campaigns via Toura/Radio One’s partnership. Listen to the audio, below.

Aaron Radin:

“Radio One is excited to be on the frontier of a new, integrated media approach that blends the power of radio with the convenience and interactivity of mobile apps,” explained Radio One’s General Manager of Digital, Dan Shelley.  “We are confident this new offering will boost our radio station network and meet the evolving needs of our advertisers.”

The first app developed by Radio One via Toura was for CIAA, an athletic conference for historically black colleges and universities.  The app, which launched earlier this month, was developed for CIAA’s championship basketball tournament scheduled to take place this February and March. The app will have information about the conference, participating schools, team history, the schedule of events, as well as things to do in Charlotte, the city hosting CIAA.