On 3/11, Radio One’s WDNI-CD will become a Telemundo affiliate in Indianapolis and will be the only local Spanish-language broadcast TV station in the market. Right now, the station carries “Indy’s Music Channel”, a selection of rock and rap-music videos. Religious programming under the banner “IMC Goes to Church” airs much of the day on Sundays.
“Telemundo Indy” will continue on OTA channel 19 and will also be available to all subscribers of Comcast, Brighthouse and AT&T U-verse, giving the station full coverage of Indianapolis’ Hispanic population. WDNI will offer Telemundo’s full line-up of original Spanish-language programming, including novelas, news, sports, entertainment, and specials, serving the market’s growing Hispanic community.
“We are excited to bring Telemundo’s proven programming to Indy’s Spanish-speaking community which has experienced significant growth over the past several years. We plan to complement Telemundo’s national programming with locally produced content to deliver a truly relevant product to our viewers, and soon, locally produced news,” said Chuck Williams, GM of Telemundo Indy, a veteran broadcaster, who also serves as Vice President and Market Manager for Radio One’s Indianapolis Radio stations (WNOU FM, WHHH FM, WTLC FM and WTLC AM). “This is the first time in six years that local advertising will be available in Spanish,” added Williams.
“Telemundo is pleased to expand its footprint in the Indianapolis market and we are excited by WDNI’s plans to fully serve the emerging Hispanic community with local programming and community events to complement our strong line-up of programming,” said Ann Gaulke, Senior Vice President, Affiliate Relations, for the Telemundo Network.
Telemundo Indy has already formed strong strategic partnerships with some key Hispanic individuals and organizations, including the Hispanic Business Council. A Community Advisory Board, comprised of Hispanic leaders in the education, health, immigration, and media fields, is being organized to help guide the station’s development in the areas of community outreach and local programming, and will provide the “voice of the customer,” especially critical during the station’s first year.