Radio Positioned to Drive Retailer ROI


NEWPierreBouvard#1There are several reasons the holiday shopping season has already begun and is projected by numerous retail organizations to top last years.

Sales are projected to grow 3.5 to % over last year’s according to Deloitte and the National retail Federation says nearly 60% of Americans are not waiting for Black Friday to begin making their holiday purchases.

These signs and more point to radio being able to fuel sales for retailers, says Cumulus Media/Westwood One CMO Pierre Bouvard.

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