There are several reasons the holiday shopping season has already begun and is projected by numerous retail organizations to top last years.
Sales are projected to grow 3.5 to % over last year’s according to Deloitte and the National retail Federation says nearly 60% of Americans are not waiting for Black Friday to begin making their holiday purchases.
These signs and more point to radio being able to fuel sales for retailers, says Cumulus Media/Westwood One CMO Pierre Bouvard.
