Radio Ratings Road Trip Continues

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Clark-SmidtRatings analyst Clark Smidt is back with yet another look at the latest results. This time, he has the numbers with commentary in the third tier of America’s large markets, from #21 to #30.


Radio Ratings Scorecard and Commentary
by Clark Smidt – Broadcast Connector
So, what does it all mean? Are we looking at flawed numbers? Is this radio’s “Deflate Gate?” Do our signals get properly heard by mechanical ears? The PPM smaller sample than diary daze stays with the same respondents for up to two years. Do the jumps means Voltair Installed or just the too infrequent changes in PPM carriers. Yes, it’s still the industry standard and it’s the refs who put our balls in play. Survey dates: May 21-June 17, posted 6+ total week numbers are from Nielsen Subscribers only. Here are Portable People Meter (PPM) Markets #21 Baltimore, MD through #30, Denver, CO.

21. BALTIMORE MD. 6+ Population 2,317,700. Stations 39, Subscribers 77%. Black 29%, Spanish 5%.
Rank Calls Format Owner 6+ Trend & Shares April/May/June Comments All FM unless noted.
1 WPOC Country iHeart. + 1.8; 7.6-8.4-9.4, Exclusive Country holds # 1 share & #4 cume.
2 WERQ Urban Radio One. + 0.3; 7.2-7.2-7.5, lead grows on Urban A/C partner WWIN, 1.1-2.1.
3 WLIF Adult Contemporary CBS. + 0.1; 6.2-6.6-6.3. Solid with #1 cume steady at 667k.
4 WJZ Sports CBS. – 0.4; 6.2-6.0-5.8, sports WJZ-AM 0.2, DC WJFK 0.1. Sports dips 6.4-6.3-6.1.
5 WWIN Urban A/C Radio One. – 1.6; 7.0-5.9-5.4. Urbans 12.9 + Gospels 3.6 = 17.3-16.1-16.5.
6 WWMX Hot AC CBS. + 0.2; 5.2-5.5-5.4. Both CBS ACs (Hot & Reg) exclusive, up 11.4-11.7.
7 WZBA Classic Rock Shamrock. + 1.2; 4.0-4.1-5.2, jumps ahead of Hearst Rock WIYY 0.6-1.8.
8 WQSR Adult Hits iHeart. + 0.3; 4.5-4.2-4.8, stops the skid, stays Top 10.
9 WZFT CHR iHeart. – 0.3; 5.0-5.1-4.7 vs CBS DC Rhym-CHR WPGC-F 1.5-1.6.
10 WRBS Christian Peter & John. + 0.2; 4.1-4.4-4.3. P&J ReligTeach.WRBS-AM 0.3 shows 4.8-4.6.
11 WIYY Rock Hearst. Flat. 3.4-3.5-3.4, #3 in 3-way vs WZBA & WQSR. Total is up 11.9-13.4.
12 WBAL-AM News/Talk Hearst. + 0.1; 2.7-3.4-2.8, not much but tops 6 N/Ts, off 9.5-10.4-9.0.
13 WCAO-AM Gospel iHeart. + 0.2; 2.1-2.2-2.3. CBS Gospel WLIF-HD2, 0.9; WWIN-AM, 0.4.
13 WCBM-AM Talk WCBM Maryland. + 0.6; 1.7-2.0-2.3. Classic Hits partner WQLL-AM 0.3.
15 WYPR News Your Public Radio Corp. + 0.3; 1.5-1.9-1.8.
16 WPGC Rhythmic-CHR CBS, DC. Flat, 1.6. CBS DCs Tropical WLZL 0.8, HotA/C WIAD 0.2.
17 WNEW News/Talk CBS. – 0.9; 2.1-2.2-1.2, Whoops. Rumored to save money by going music.
17 WBJC Classical Baltimore City Community College. + 0.3; 0.9-0.9-1.2, strikes a better chord.
19 WLIF-HD2 CBS Gospel. + 0.4; 0.5-0.5-0.9.
20 WAMU News/Talk American University, DC, 1.1-0.9-0.8, ties WLZL CBS DC Tropical 0.8.
22 WTMD Adult Alternative University of Maryland 0.7.
23 WGTS Columbia College Contemporary Christian 0.6.
A/M/J Swings: + 1.8 Country WPOC, + 1.2 Classic Rock WZBA; – 1.6 UrbanA/C WWIN, – 0.9 N/T WNEW.
Mar/Apr/May/June Shares: CBS 20.1-22.8-23.5-22.4, iHeart 22.5-19.2-19.9-18.9, Radio One 14.2-15.1-13.1-12.9, Hearst TV 6.1-6.1-6.9-6.2. Four month trends show similarities.

22. ST. LOUIS, MO. 2,310,500. Stations 42, Subscribers 50%. Black 19%, Spanish 2%.
1 KLOU Oldies iHeart. +2.3; 8.9-9.0-11.2, #1 cume 910,300. 3 use Oldies handle; gain 16.6-18.6.
2 KMOX-AM/KMOX-HD3 News/Talk CBS. + 1.9; 6.9-9.2-8.8, Cards shuffle the deck. #1 N/T.
3 KSHE Rock Emmis. + 0.2; 6.9-6.1-7.1, leads ModRock partner KPNT by 3. Rock: 10.6-11.2.
4 KLJY Christian Gateway Creative. – 0.8; 6.3-6.1-5.5, KLJY-HD2 stays at 0.1.
5 KSLZ CHR iHeart. – 0.8; 6.2-5.7-5.4, vs Emmis CHR KNOU now at 3.2.
7 KSD Country iHeart. – 0.4; 5.4-5.3-5.1, 0.6 over Hubbard WILF. Country slips 10.8-10.1-9.5.
7 KYKY Hot AC CBS Radio. Flat, 5.0-4.9-5.0, leads CBS A/C KEZK-F 1.2. CBS A/Cs 8.1-8.8.
9 WHHL Urban Radio One. – 0.2; 5.1-5.4-4.9.
9 WFUN R&B Oldies – 0.6; 5.5-5.2-4.9 vs iHeart Rhythmic Oldies KMJM 2.9-2.8-2.5.
11 WIL Country Hubbard. – 0.9; 5.4-4.8-4.5, still unhappy trails, stays 0.5 behind Country KSD.
12 WARH Adult Hits Hubbard. + 0.2; 4.1-3.8-4.3, format exclusive gains.
13 KPNT Modern Rock Emmis. – 0.8; 4.9-4.4-4.1, the solo Modern Rocker.
14 KEZK Adult Contemporary CBS + 0.2; 3.6-4.2-3.8, stays in same range.
15 KNOU CHR Emmis. + 0.5; 2.7-3.0-3.2, gaining 5 months after Classic Hits became CHR.
16 KWMU News/Talk University of Missouri. – 0.4; 3.5-3.2-3.1, the 3 N/Ts: 12.2-14.5-14.3.
17 KMJM Rhythmic Oldies iHeart. – 0.1; 2.6-2.4-2.5. Tough to crack StL Oldies competition.
18 KFTK Talk Emmis. – 0.2; 2.6-2.1-2.4.
19 WXOS Sports Hubbard – 0.3; 1.9-2.2-1.6, and there’s just one all Sports subscriber.
20 KBWX Rhythmic-CHR iHeartMedia. 1.6-1.8-1.5.
21 KATZ-AM Gospel iHeart 1.5-1.7-1.3.
Swings: + 2.3 Oldies KLOU, + 1.9 N/T KMOX-AM; – 0.8 Christian KLJY, – 0.8 CHR KSLZ,
– 0.6 R&B Oldies WFUN.
Shares: iHeart 26.8-26.2-25.9-26.9, CBS 14.9-15.5-18.3-17.6, Emmis 17.4-17.1-17.8-16.8, Hubbard 11.2-11.4-10.8-10.4, RadioOne 10.3-10.6-10.6-9.8.

23. PORTLAND, OR. 2,124,500. Stations 50, Subscribers 54%. Spanish 12%, Black 3%.
1 KKCW Adult Contemporary iHeart . – 0.8; 9.5-9.8, #1 cume up again 795-831k, tops 2 HotA/Cs.
2 KWJJ Country Entercom. + 0.5; 7.1-6.5-7.6, advantage over Alpha Country KUPL 3.1-2.0-2.9.
3 KOPB News/Talk Oregon Public. Holding, 6.8-6.1-6.8, lead vs Alpha N/T KXL-F 2.9-1.8-2.8.
4 KRSK Hot AC Entercom. + 0.9; 4.8-5.3-5.7, tops Alpha HotA/C KBFF 1.6-1.3. HAC up 9.0-10.1.
5 KKRZ CHR iHeart Media. – 0.7; 6.3-5.6-5.6, CHR leads partner Rhym-CHR KXJM 2.2-1.1-1.5.
6 KLTH Classic Hits iHeart. + 0.5; 4.9-5.2-5.4, tops ClassicRockers KGON by 0.7, KFBW 1.3.
7 KYCH-F Adult Hits Entercom. – 1.1; 6.3-6.5-5.2, just 1.0 over Alpha Adult Alternative KINK.
8 KGON Classic Rock Entercom. – 0.1; 4.8-4.8-4.7, the 3 Portland Classics grow 13.5-14.1-14.2.
8 KUPL Country Alpha. + 0.7; 4.0-4.5-4.7, Country pair Total also grows 8.5-11.1-11.0-12.3.
10 KBFF Hot AC Alpha. + 0.3; 4.1-3.7-4.4, remains #3 of 3 A/Cs holding at a Total share 18.8.
11 KINK Adult Alternative Alpha. + 1.2; 3.0-3.8-4.2, exclusive AA format has more growth.
12 KXJM Rhythmic-CHR iHeart. Steady 4.1-4.5-4.1.
12 KFBW Classic Rock iHeart. + 0.3; 3.8-4.0-4.1.
14 KXL News/Talk Alpha. + 0.1; 3.9-4.3-4.0, #2 N/T tops KEX-AM 2.1, Talk KUFO-AM 3.4.
15 KQAC/KQOC/KQHR All Classical Public. + 0.2; 2.5-2.9-2.7, FM trimulcast, exclusive format.
16 KNRK Modern Rock Entercom. – 0.5; 3.1-2.8-2.6 vs ModRock KKRZ-HD2, 0.6. Total 3.2.
17 KFIS Christian Salem. – 0.8; 2.9-2.4-2.1, Fish downstream is the only Inspirational subscriber.
18 KEX-AM Talk iHeart Media. – 0.7; 2.6-2.3-1.9. N/T 5 station total stays 14.2-13.4-13.4.
18 KRYP Regional Mexican Salem. – 0.2; 2.1-1.6-1.9, only Spanish subscriber, 12% Hispanic pop.
20 KMHD Jazz Oregon Public Broadcasting. + 0.3; 1.4-1.1-1.1-1.4.
21 KFXX-AM Sports Entercom. 1.0 is actually #1 topping four good sports with a small 2.2 total.
22 WUFO-AM Talk Alpha, KXTG-AM Sports Alpha, KKRZ-HD2 ModRock iHeart all tie at 0.6.
25 KPOJ-AM Sports iHeart 0.4 26 KMTT-AM Sports Entercom 0.2.
27 KOPB-F Stream Oregon Public N/T 0.1.
Swings: + 1.2 Adult Alternative KINK, + 0.9 Hot A/C KRSK; – 1.1 Adult Hits KYCH, – 0.8 A/C KKCW, – 0.8 Christian KFIS.
Shares: iHeart 34.4-32.4-32.4-30.8, Entercom 25.5-27.1-27.0-26.0, Alpha 15.2-16.3-17.5-18.5, Oregon Public 7.4-8.1-7.4-8.3.

24. CHARLOTTE, NC. 2,058,800. Stations 57, Subscribers 39%. Black 22%, Spanish 8%.
1 WSOC Country Beasley. + 0.4; 8.5-7.4-8.9. Country @ #1 & 3 moves 15.3-16.7-15.6-16.2.
2 WPEG Urban Beasley. + 0.6; 7.0-7.1-7.6, leading Beasley UrbanA/C WBAV 2.7-2.8-2.6.
3 WKKT Country iHeart – 0.9; 8.2-8.2-7.3, combined Country cume 54.8% of 6+ population.
4 WRFX Classic Rock iHeart. + 0.4; 6.1-6.5-6.5. ModRock partner WEND at 3.1; Rocks 10.4-9.6.
5 WLKO Adult Hits iHeart. – 0.5; 6.8-6.7-6.3, exclusive format stays Top 5. Neat when done right.
6 WKQC Adult Contemporary Beasley. + 1.8; 4.2-4.6-6.0. Nice move. Also, #1 cume 611k.
7 WHQC CHR iHeart. – 0.3; 5.6-6.3-5.3. #1 cume goes 582-528-582k. CHR WNKS trails by 0.9.
9 WNKS CHR Beasley. + 0.8; 4.2-4.4-5.0, the two CHRs move 12.2-9.8-10.7-10.3.
9 WBAV Urban A/C Beasley. + 0.7; 4.3-4.3-5.0. Adult, Urban, Hot A/Cs: 23.4.
11 WLNK Hot AC Greater Media. – 0.5; 4.3-4.1-4.8, exclusive format.
12 WOSF R&B Oldies Radio One. – 0.7; 5.3-5.5-4.6.
13 WEND Modern Rock iHeart. – 0.1; 3.2-3.9-3.1. Only Modern Rocker has ups & downs.
14 WPZS/WQNC Gospel Radio One. – 0.9; 3.6.-2.9-2.7.
15 WBT-AM/WBT-FM News/Talk Greater Media. – 0.3; 2.8-2.7-2.5. Lead N/T but not by much.
16 WFAE/WFHE N/T University Radio Foundation. – 0.6; 2.9-2.4-2.3. N/T 3 station Total, 5.1.
17 WFNZ-AM Beasley Sports holding, 1.1. 18 WMIT Christian Blue Ridge, 1.0
19 WDAV Davidson College Classical, 0.8. 20 WLFJ Radio Training Network Christian, 0.7.
21 WSGE Gaston College Adult Alternative, 0.4. 22 WNSC SC ETV N/T, 0.3.
23 WBCN-AM Beasley Sports, 0.1. The Sports pair Totals all of 1.2
Swings: + 1.8 A/C WKQC, + 0.8 CHR WNKS; – 0.9 Country WKKT, – 0.9 Gospel WPZS, – 0.7 R&B Oldies WOSF.
Shares: Beasley 29.1-29.3-28.3-33.7, iHeart 29.7-29.9-31.6-28.5, Radio One 9.2-8.9-8.4-7.3, Greater Media 7.8-7.1-6.8-7.3.

25. PITTSBURGH, PA. 1,990,400. Stations 45, Subscribers 31%. Spanish 12%, Black 9%.
1 WWSW Classic Hits iHeart. – 0.9; 11.2-10.7-10.3. Holds Top slot & #1 cume, off 807-787k.
2 WDVE Rock iHeart + 0.3; 9.4-10.2-9.7, tops ModRock WXDX 5.3. Rocks off 14.8-14.1.
3 WKST CHR iHeart. + 0.4; 7.9-7.5-8.3 for an iHeart 1-2-3 win. Only CHR subscriber.
4 WRRK Adult Hits Steel City. + 0.1; 8.1-7.9-8.2, exclusive format stays nicely in range.
5 KDKA Sports CBS. + 0.5; 5.5-6.2-6.0, only sport in a town with 3 pro teams is Top 5.
6 KDKA-AM/KDKA-HD2 News/Talk CBS. – 0.6; 5.9-6.0-5.3 vs non-comm N/T WESA, 1.9.
7 WBZZ Hot AC CBS. + 0.3; 4.5-4.4-4.8, over Steel City HotA/C WLTJ, 1.6. Format: 7.6-8.0.
8 WXDX Modern Rock iHeart. – 0.5; 4.9-4.6-4.4, only Rock subscriber; modern or otherwise.
9 WDSY Country CBS. Flat, 4.0-4.3-4.0, ahead 0.6 on iHeart Bull Country WPGB: 7.1-7.4.
10 WPGB Country iHeart. + 0.1; 3.3-2.8-3.4.
11 WLTJ Hot A/C Steel City. Flat, 3.2-3.1-3.2. Steel City pair is up by just 0.1 in Pittsburgh.
12 WESA News/Talk Essential Public Media. – 0.1; 2.0-2.1-1.9. N/T Total drops 8.1-7.2.
13 WYEP Adult Alternative Pittsburgh Community. + 0.2; 0.8-1.1-1.0, exclusive format.
14 WBGG-AMM iHeart Sports, 0.3-0.2-0.4.
Swings: + 0.5 Sports KDKA, – 0.4 CHR WKST; – 0.9 ClassicHits WWSW, – 0.6 N/T KDKA-AM.
Shares: iHeart 34.9-36.9-36.2-36.4, CBS 20.1-20.9-21.0-20.1, Steel City 11.9-11.3-11.0-11.4.

27. SACRAMENTO, CA. 1,866,100 Stations 39, Subscribers 64%. Spanish 19%, Black 8%.
1 KSEG Classic Rock Entercom. -0.9; 9.6-8.8-8.7. Leader of the Pack; 2nd place cume by 28k.
2 KFBK-AM/KFBK News/Talk iHeart. + 0.3; 7.7-8.1-8.0. Next of 4 N/Ts Public KXJZ, back 4.5.
3 KDND CHR Entercom. – 1.0; 6.3-5.6-5.3, #1 Cume 555k, ups RymCHRs KSFM 1.0, KHHM 2.3.
4 KYMX Adult Contemporary CBS. + 0.6; 4.5-4.7-5.1. Solo A/C + 2 HotA/Cs go 13.1-12.4-13.4.
5 KNCI Country CBS + 0.7; 4.3-4.9-5.0, kicks Bull KBEB 1.1, Entravsn KNTY by 3; 10.2-10.9.
6 KRXQ Rock Entercom. – 0.4; 5.3-5.6-4.9. Entercom Rocks: Classic/Reg/Mod, 19.1-18.4-17.3.
7 KHYL Rhythmic Oldies iHeart. – 0.2; 5.0-5.1-4.8, staying Top 10 since the move from A/C.
8 KZZO Hot A/C CBS. – 0.1; 4.8-4.2-4.7, besting Entercom HotA/C KUDL, 1.0-0.7-1.1.
9 KSFM Rhythmic-CHR CBS. + 0.9; 3.4-3.9-4.3, leads Entravsn RymCHR KHHM 1.3. CHR: 12.6.
10 KBEB Country iHeart. + 0.2; 3.7-3.5-3.9 adding space over Entravision Country KNTY, 1.3-1.9.
11 KKDO Modern Rock Entercom. – 0.5; 4.2-4.0-3.7. ETM Rock trio with KRXQ & KSEQ, each dip.
12 KUDL Hot AC Entercom. – 0.2; 3.8-3.5-3.6. Hot A/C maintains but can run too close with CHR.
13 KXJZ News/Talk Capital Public. + 0.6; 2.9-3.4-3.5, Classical mate KGRB adds 0.8; Total 4.6-4.3.
14 KQJK Adult Hits iHeart. + 0.2; 3.1-3.1-3.3, exclusive format most susceptible to fine tuning.
15 KHHM Rhythmic-CHR Entravision. + 0.2; 2.8-2.8-3.0.
16 KXSE Spanish Adult Hits Entravision. Holds, 2.7-2.6-2.7-2.6, leads 4 Spanish genres, 6.1-6.5-5.9.
17 KNTY Country Entravision. Also holding, 2.1-2.1-2.0-2.0. #3 Country bringing up the rear.
18 KSTE Talk iHeart + 0.3; 2.0. KQED N/T relay KQEI, 0.3. Total 4 station N/T up 11.9-13.6-13.7.
19 KLMG Spanish CHR Lazer Broadcast 1.6. RegMex Entvisn KRCX 1.2. Lazer RegMex KGRB 0.5.
20 KXPR Classical Capital Public 1.2, ties KCRX and KCTC-AM/KCTC-HD2 Sports Entercom, 1.1.
23 KHTK Sports CBS, 1.1-0.8-1.0. Total Sacramento Sports 2.7-2.3-1.9-2.2.
Swings: + 0.9 Rhym-CHR KSFM, + 0.6 A/C KYMX, + 0.6 N/T KXJZ; – 1.0 CHR KDND,
– 0.9 Classic Rock KSEG.
Shares: Entercom 28.3-30.1-28.6-26.7, iHeart 21.4-21.2-21.4-22.1, CBS 19.1-18.1-17.720.1, Entravision 9.3-8.5-9.1-8.8.

28. SAN ANTONIO, TX. 1,818,600. Stations 48, Subscribers 63%. Spanish 53%, Black 7%.
1 KONO Classic Hits Cox + 0.7; 6.8-6.3-7.5. #1 Cume 656,400. Classic Hits/Rock up 9.4-11.5.
2 KCYY Country Cox. – 1.7; 8.1-7.2-6.4, skids. San Antonio 4 Countrys 14.6-16.4-16.8-14.7.
2 KBBT Rhythmic-CHR Univision. + 2.6; 3.8-4.0-6.4, jumps iHeart Rhym-CHR KZEP 1.3-3.8.
4 KAJA Country iHeart. + 0.4; 5.4-6.6-5.8 hangs 2.7-0.6-0.6 behind Country KCYY.
5 KXXM CHR iHeart. – 0.2; 5.5-5.7-5.3. Cume separation for the Top 4 increases 18-37k.
6 KQXT Adult Contemporary iHeart. Sticks, 4.9-5.2-4.9. Total A/C & Hot A/C: 8.9-9.6-9.5-8.5.
7 KXTN Tejano Univision. + 0.5; 4.3-4.4-4.8, Spanish/Mex 6 subscribers gain 12.2-12.1-13.7.
8 KISS Rock Cox. + 0.4; 4.3-4.0-4.7. Add Classic Rock KTXX, Cox Rocks on 8.0-8.2-7.1-8.7.
9 WOAI News/Talk iHeart. – 0.8; 5.1-5.0-4.3, leads TX N/T KSTX 1.8; Alpha KTSA-AM 3.3.
10 KTKX Classic Rock Cox. + 0.1; 3.9-3.1-4.0. It’s been Top 10 Season for most Classic formats.
11 KROM Regional Mexican Univision. – 0.1; 4.0-4.1-3.9, leads 4 RegMexicans: 7.7-7.5-7.7.
12 KJXK Adult Hits Alpha. – 0.2; 4.0-3.8-3.8, varying success format from Top 5 to mid-range.
13 KSMG Hot A/C Cox. – 1.1; 4.7-4.3-3.6, only Hot A/C; behind iHeart A/C KQXT 0.9-1.3.
14 KTFM CHR Alpha. + 0.2; 2.6-2.8-2.8. iHeart Rhym-CHR KZEP, 0.2 back. CHRs stay 14.6.
15 KSTX News/Talk Texas Public. – 0.2; 2.8-2.7-2.6. N/T 3 stations’ shares off 8.8-8.5-7.9.
15 KZEP Rhythmic-CHR iHeart. + 0.3; 2.3-2.7-2.6.
17 KKYX Classic Country Cox. – 0.3; 2.6-2.8-2.3. iHeart copies with WRPT but only at 0.2.
17 KSAH-F Regional Mexican Alpha. + 0.9; 1.4-1.4-2.3.
19 KMYO Rhythmic Oldies Univision – 0.7; 2.8-2.6-2.1, format going wrong way.
20 KPAC Classical Texas Public. Same note, 1.8-2.0-1.8. Add Texas Public N/T: 4.6-4.7-4.4.
21 KLEY Regional Mexican Alpha, 1.4. 22 KQHT-HD3 Regional Mexican iHeart, 1.1.
23 KTSA-AM News/Talk Alpha, 1.0. 24 KZDC-AM Sports Alpha, 0.8.
25 KZAR Christian CHR/Rock Educational, 0.6. 26 KTAR-AM Sports iHeart, 0.5.
27 KRPT ClassicCountry iHeart, KCOR-AM SpanN/T Univisn, KONO-AM Sports Cox, 0.2.
Swings: + 2.6 RhymCHR KBBT, + 0.9 RegMex KSAH; – 1.7 Country KCYY, – 1.1 HotA/C KSMG.
Shares: Cox 28.2-30.5-27.8-28.7, iHeart 24.5-24.1-26.9-24.7, Univision 15.7-15.1-15.3-17.4, Alpha 11.5-10.8-10.6-12.1.

29. CINCINNATI, OH. 1,760,700. Stations 37, Subscribers 62%. Black 12%, Spanish 2%.
1 WLW-AM Talk iHeart. – 1.5; 14.1-13.1-12.6, lead is still 4.6 over #2 share with cume #3.
2 WUBE Country Hubbard. + 1.2; 6.8-7.6-8.0. Growing as Country is showing 9.7-11.7-11.9.
3 WGRR Classic Hits Cumulus. – 0.4; 7.3-7.4-6.9, #1 Cume 559k, 2.1 on Classic Rock WOFX.
4 WKRQ Hot AC Hubbard. Hangs, 6.4-6.6-6.4, leads other Hubbard Hot A/C WREW 2.2-0.6.
5 WREW Hot A/C Hubbard. + 1.5; 4.3-4.4-5.8. Jumps; whose expense? Pair up 10.7-11.0-12.2.
6 WRRM Adult Contemporary Cumulus. – 0.7; 5.8-5.5-5.1, as 3 A/Cs gain, 16.5-16.5-17.3.
6 WKFS CHR iHeart. + 0.5; 4.6-5.4-5.1. Cincinnati’s only CHR, anywhere.
8 WOFX Classic Rock Cumulus. – 0.7; 5.5-5.1-4.8, takes a hit, just over iHeart Rock WEBN 0.2.
9 WEBN Rock iHeart. – 0.1; 4.7-4.6-4.6. 4 Rockers (Classic, Mod, 2 Regular) go 13.8-12.5-12.4.
9 WIZF Urban Radio One. + 0.7; 3.9-4.6-4.6. Radio One R&B Oldies WOSL trails by 2.4.
11 WVXU News /Talk Cincinnati Public. Holds, 3.1-2.8-3.1. 4 N/T Total: 19.4-20.4-19.4-19.0.
12 WKRC-AM Talk iHeart Media. Also holding, 2.9-3.1-2.9. Do they use the WKRP jingle?
13 WGUC Classical Cincinnati Public. – 0.2; 2.8-1.9-2.6, exclusive; Cincy Public 5.8-5.9-4.7-5.7.
14 WNNF Country Cumulus. + 0.7; 1.7-2.7-2.4.
15 WOSL R&B Oldies Radio One. – 0.4; 2.6-2.5-2.2. Like the idea, but dippin’ vs trippin’.
16 WFTK Rock Cumulus. – 0.4; 2.4-1.8-2.0.
17 WCKY-AM Sports iHeart. – 0.2; 2.0-2.1-1.8 vs co-owned Sports WSAI-AM 0.4. Sports, 2.2.
18 WYGY Country Hubbard. + 0.3; 1.2-1.4-1.5.
19 WEBN-HD2 iHeart Mod Rock 1.0-1.2-1.0-1.0.
20 WMKV Maple Knoll Adult Standards 0.3-0.3-0.6.
21 4-way tie at 0.4: WNKU/WNKN Northern KY U AA, WOBO Educational Community Variety,
iHeart Sports WSAI-AM, WDBZ-AM Radio One Talk, all 0.4.
Swings: + 1.5 Hot A/C WREW, + 1.2 Country WUBE; – 1.5 Talk WLW-AM, – 0.7 A/C WRRM.
Shares: iHeart 28.7-30.2-29.7-28.4, Hubbard 19.0-18.7-20.0-21.7, Cumulus 22.4-22.7-22.5-21.2, Radio One 7.0-6.8-7.4-7.2.

30. CLEVELAND, OH. 1,758,800. Black 20%, Spanish 4%. Stations 36, Subscribers 58%.
1 WMJI Classic Hits iHeart + 1.3; 9.5-9.6-10.7. Leader of The Pack, jumps to #1 Cume 681,300.
2 WGAR Country iHeart – 0.3; 10.1-9.5-9.8, solo Country. iHeart repeats as 1-2-3-4 winner.
3 WTAM-AM News/Talk iHeart. + 1.5; 6.3-8.2-7.8, way over WCPN Ideastream 5.9. N/T, 10.1.
4 WHLK Adult Hits iHeart. – 1.7; 9.4-8.7-7.7, slides but Adult Hits still Top 5.
5 WZAK Urban A/C Radio One. 6.9-6.8-6.6; leads Radio One partner Urbans, WENZ 2.2, again.
6 WDOK Adult Contemporary CBS. + 0.4; 5.9-5.5-6.3. All ACs incl Urban/Hot 17.8-18.3-18.2.
7 WNCX Classic Rock CBS. – 0.6; 6.2-6.1-5.6 vs iHeart Rock WMMS 5.2, ModRock-HD2, 1.2.
8 WAKS CHR iHeart. + 0.1; 5.3-4.9-5.4. Market’s one subscribing CHR stays iHeart way low.
9 WQAL Hot A/C CBS. + 0.3; 5.0-6.0-5.3. Up & down for the only Hot A/C.
10 WMMS Rock iHeart. + 0.3; 4.9-5.3-5.2; Buzzard still circles; Cleveland Rocks 12.4-11.1-12.0.
11 WENZ Urban Radio One. – 0.3; 4.7-4.6-4.4, add UrbanA/C WZAK, Gospel WJMO: 12.4-11.8.
12 WKRK Sports CBS + 1.2; 2.1-2.8-3.3, only Cleveland Good Sport on a hitting streak.
13 WCPN News/Talk Ideastream. – 0.6; 2.5-1.9-1.9; scoops N/T Kent State U WKSU by 1.5.
14 WMMS-HD2 Modern Rock iHeart, 1.1-1.1-1.2.
15 WKHR Adult Standards Kenston Local School District, 1.1.
16 WJMO-AM Gospel Radio One, 1.2-1.0-0.8.
16 WCRF/WVMS Religious Teaching Moody Bible. 0.8, is the only Inspirational subscriber.
18 WCLV Cleveland Classical Radio holds that note, 0.9-0.6-0.6. Exclusive format.
19 WKSU-F/WKRJ/WKRW/WKSV/WNRK News/Talk Kent State U. 5 signals drop 0.6-0.4.
Swings: + 1.5 News/Talk WTAM-AM, + 1.2 Classic Hits WMJI, + 1.2 Sports WKRK;
– 1.7 Adult Hits WHLK, – 0.6 Classic Rock WNCX, – 0.6 News/Talk WCPN
Shares: iHeart New PPM Record, Again 46.5-46.6-47.3-47.8. CBS 20.6-19.2-20.4-20.5, Radio One 12.8-12.8-12.4-11.8.

Takeaways:
* Congrats to Jeff Smulyan on AT&T Chip-On!
* Salutes to new CBS Alums.
* Please Mr. Nielsen: Make sure ratings resonate from all audio listening.
* Funny, but weren’t car radio and transistor sisters always considered mobile listening?
* Don’t forget, Digital means clear reception for great content.

Broadcast Connector Clark Smidt doesn’t add expense; just a better bottom line.
2-4 Day August/September in-market or Remote Refresh: 978 470-2120.
www.broadcastideas.com radiofm@comcast.net @ClarkSmidt Andover, MA.
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