“Game-changing data and analytic applications and opportunities for radio” are the key topic of discussion.
The individuals leading the talk? The two biggest names in the radio business.
Entercom President/CEO David Field and iHeartMedia Chairman/CEO Bob Pittman will hold court and lead the discussion at the 2018 Radio Show in Orlando scheduled for Sept. 26, called “Data U – A 101 on Data.”
The discussion will be moderated by MSNBC anchor Stephanie Ruhle.
RAB President/CEO Erica Farber and NAB EVP/Industry Affairs and Special Projects Steve Newberry will open the session with a primer on how broadcasters can collect and use existing data to discover how listener preferences are changing and gain insight on how best to position, program, market and sell radio. Field and Pittman will also demonstrate some of the tools available to capitalize on research to grow listeners and revenue.
The Radio Show is produced by the RAB and the NAB.
