Radio Show Seeks To ‘Demystify’ Big Data


This year’s Radio Show is tackling big data and how your station can make the most of it.

That’s the teaser the RAB and NAB are offering to broadcast companies that wish to learn how to leverage their data to drive ratings, boost revenue and gain insights into each of their stations’ audiences.

“Data—Radio’s Next Change Agent” is the title of a Radio Show opening session scheduled for Tuesday, September 25, at 4pm.

At the hour-long session, attendees can learn how technology has broadened the possibilities for radio. The RAB and NAB promise “exclusive insights about what tools are available for improving how your station positions and sells itself.”

Attendees will also get a glimpse of what big data means for the future of radio.

Also on tap: “Big Data = Big Dividends.”

The Radio Show organizers note, “Whether you’re a seller or a programmer, using data can pay big dividends.” In-depth insights from stations that successfully use data to drive ratings and revenue will be delivered at the session, Punch Drunk on Data? Case Studies That Prove Data Drives Ratings and Revenue!

Of further interest is the debut in The Marketplace of DATA ROW — a one-stop shop in the exhibit hall that includes data-specific products, services and technologies of interest to broadcasters.


  1. We got data! We got algorithms!

    Who needs people? We don’t even need listeners! We just need meters!

    • As the No. 1 commenter on I’d hope for something a bit more meaningful. It’s shallow responses like this that only further illustrate how Radio has been so out of touch with consumers of 2019, and marketers, and brand builders, and local advertisers. Look at what Jeff Smulyan said today about the potential of NextRadio and the need for data attribution analytics. Scott — Emmis isn’t competing against iHeart or Entercom in New York. It is competing against Facebook, Spotify, YouTube, Pandora, Spectrum and every TV station in the Big Apple. So, how can Hot 97 increase its billing and attract more advertisers? This is part of the solution. 10,000 songs in a row and a format change that isn’t promoted ahead of a syndicated morning show and generic music is a losing proposition in a world of choice. Data is essential for the future of an industry that has been led by a pack of ostriches for too damn long. It’s why I left for a decade and came back in 2016, only to find much of the same people still in charge and not enough innovation to shepherd meaningful change.

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