This year’s Radio Show is tackling big data and how your station can make the most of it.
That’s the teaser the RAB and NAB are offering to broadcast companies that wish to learn how to leverage their data to drive ratings, boost revenue and gain insights into each of their stations’ audiences.
“Data—Radio’s Next Change Agent” is the title of a Radio Show opening session scheduled for Tuesday, September 25, at 4pm.
At the hour-long session, attendees can learn how technology has broadened the possibilities for radio. The RAB and NAB promise “exclusive insights about what tools are available for improving how your station positions and sells itself.”
Attendees will also get a glimpse of what big data means for the future of radio.
Also on tap: “Big Data = Big Dividends.”
The Radio Show organizers note, “Whether you’re a seller or a programmer, using data can pay big dividends.” In-depth insights from stations that successfully use data to drive ratings and revenue will be delivered at the session, Punch Drunk on Data? Case Studies That Prove Data Drives Ratings and Revenue!
Of further interest is the debut in The Marketplace of DATA ROW — a one-stop shop in the exhibit hall that includes data-specific products, services and technologies of interest to broadcasters.