Here Come The Home Improvement Dollars?


by Diana Stokey, Media Monitors

It’s no surprise that in last week’s Media Monitors Radio Spot Ten report, The Home Depot remained in first place, thanks to 87,910 spots.

The big question some are now asking is how much longer they will remain at No. 1, and if those spots will soon surpass 100,000 thanks to Hurricane Harvey recovery efforts and the unknown that is expected this weekend from Hurricane Irma.

The Home Depot looks to be immediately responding to hardware and home repair needs in the Houston market, in addition to using the Labor Day weekend to push retail sales across the U.S. as homeowners prepare for fall and winter prep.

The Home Depot’s spot total at radio for the week ending Aug. 27 was 53,468.

Meanwhile, Lowe’s — The Home Depot’s biggest competitor across the U.S. — was in fifth place with 31,815 ads.

And, it’s a dip from the previous week’s 33,654 spots aired at the radio stations tracked by Media Monitors.

Other key brands actively using radio include GEICO, JCPenney and McDonald’s.

Here’s a look at this week’s Spot Ten Radio chart: