According to Arbitron, Cincinnati, OH is the 28th largest radio market with a population of 1,802,400. According to Media Monitors, the #1 radio advertiser in that market last week was Meijer grocery/discount stores with 756 commercials. Coming in #2 was Kroger with 530 spots, while The Home Depot was #3, up from #16, with 523 ads. Geico was #4 with 467 spots and Tire Discounters came in #5 airing 461 announcements. Chrysler – Jeep – Dodge was #6 with 381 spots, while The Ohio Tuition Trust Authority was #7 with 357 spots. McDonald’s was #8 running 342 spots and the Ohio Lottery popped into #9 with 335 ads. Coming in #10 was Fred Meyer Jewelers with 333 spots.
The #1 fast food company on the radio last week was MCDONALD’S with 25,355 spots. Coming in #2 was SUBWAY with 15,020 ads, while WENDY’S was #3 running 6,880 spots. TACO BELL was #4 with 4,207 commercials and BURGER KING came in #5 with 3,118 spots. SONIC hit #6 with 2,539 ads, while DENNY’S was #7 airing 2,487 spots. DUNKIN’ DONUTS stayed at #8 with 2,140 spots and CARL’S JR. took #9 with 1,971 spots. And taking #10 was LITTLE CAESARS with 1,703 spots.
NATIONAL STATISTICS
On the top of the National Radio spot list was THE HOME DEPOT, up from #3 with 42,035 spots. Coming in #2 was GEICO with 36,606 ads, while MCDONALD’S was #3 with 25,349 spots. VERIZON was #4 with 19,969 spots and for the first time in the top five, TRUE VALUE with 18,894 spots.
