Radio: The Great Curator That Isn’t?


On Dec. 7, RBR + TVBR reacted to a blog post from Mike Henry, CEO of media and entertainment research firm Paragon Media Strategies, that questioned whether or not the radio industry “still doesn’t care” about millennials.

We stated that radio stations and those in the C-Suite overseeing these stations very much care about millennials, but are pretty clueless with how to have a conversation with them and bring them for more than just a big nationally syndicated morning show.

Henry on Friday called the RBR + TVBR Bat Phone, where he reached our intrepid editor catching himself mid-typo while writing about Capitol Hill news from the one place a radio station GM may wish to work from for an entire day: A hip coffee shop full of millennials.

Holy MacBook Pro, Batman!

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.