Radio To The Rescue: Learning To Lead In Times Of Need


The Hispanic consumer has emerged in recent years as one of the most vitally important for brands and businesses. Media companies are no different. A successful approach to welcoming — and keeping — U.S. Latinos through audio entertainment that is relevant and of high appeal can reap huge dividends for radio broadcasting companies.

To help AMs and FMs on their path to success, the Radio + Television Business Report and Radio INK are pleased to present the latest in a series of short podcasts focused on Hispanic radio — and its power — in advance of the 2018 Hispanic Radio Conference, March 13-14 in Miami.

In our second installment, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with Francisco Montero, co-Managing Partner of Fletcher Heald & Hildreth, on the importance of AM and FM radio during an emergency — including a hurricane, wildfire, flood or blizzard.

Hispanic radio consumers have certainly had their fair share of such disasters in the last 12 months.

How can the Hispanic broadcaster take a more active role in lobbying for things that are truly important for its listeners in an important time of need?

From a Hispanic radio broadcasting company’s standpoint, what can they do on-air and, in the aftermath of a devastating event, on the streets in the communities they serve? 

With one click and six minutes, you’re already one giant step ahead of your competitor.

Imagine what two days in Miami can bring your company.

To learn more about the Hispanic Radio Conference and to register today, visit