The National Association of Broadcasters has radio PSAs ready to go, and is urging a radio roadblock to make sure as many citizens as possible hear them, as the recovery from Hurricane Ike gets into full swing. The goal is a nationwide effort to iinspire donations to the American Red Cross Disaster Release Fund. The precise moment of the roadblock will be Friday, 9/19/08 at 1PM Eastern. “We salute the broadcasters in hurricane-affected areas who have risked their personal safety to stay on air throughout the storm and continue serving their communities with vital information," wrote NAB President/CEO David K. Rehr. "As thousands of radio broadcasters gather in Austin this week for the annual NAB Radio Show, this type of roadblock is a great way to give back and demonstrate the amazing power of radio in disaster relief efforts."
