Multi-format internet radio streamer RadioIO has upgraded its delivery quality and scalability to serve its rapidly expanding internet radio biz by delivering its streams via Triton Digital. RadioIO will also use Triton Digital’s MRC-accredited Webcast Metrics audience measurement solution and ad platform. The combination of these products will deliver an end-to-end solution to fully monetize RadioIO’s content. In addition, the company’s ad inventory will be a part of Triton’s a2x programmatic buying solution for online and mobile digital audio ads.
RadioIO also delivers its business music solution to leading franchised businesses like SUBWAY Radio, Burger King Radio and over 1000 other leading business customers. RadioIO Music delivers hand-crafted music programming with over 100 consumer channels which are available on mobile devices, in GM cars and on Sony Playstation Home Network. RadioIO Talk radio programming is growing with the launch of its “Be Well Radio” health channel.
“RadioIO’s relationship with Triton Digital gives our millions of listening customers the opportunity to hear world class internet radio everywhere,” said Julia Miller, RadioIO COO.
“Triton’s suite of products will provide everything that RadioIO needs to stream content, measure audience, deliver targeted ads and build a truly scalable audio solution,” said Mike Agovino, Triton Digital COO. “In addition, the a2x programmatic streaming audio exchange will enable RadioIO to efficiently sell their streaming audio inventory in real-time.”
